Wednesday, December 29, 2010
In the music business, or any other business for that matter, relationships should be mutually beneficial. You do something for me, I do something for you and everyone wins. I really like helping people. I really like talking to bands but don't ever assume that by sending a simple message will engage me in what you are doing. Like you, I am a music fan. I listen to as much music as I can all the time. Dude, send me the stuff and try to create some dialogue like "take a listen if you have time and tell me what you think" or tell me you are excited about this band and see where the chips fall with me. Not that my opinion means jack shit but I would appreciate that you are excited, stoked, inspired, etc. by what you are pitching. Let's take baby steps here and see if I hear what you hear. I usually tell people the truth and even if it isn't my cup of tea, I will at least tell you what I think.
Maybe I am reading this all wrong but for you band people out there, think about how you approach prospective fans. Don't EVER assume that anyone will ever be as excited about your music as you are. Get into your relationships with fans and business people (club owners, booking agents, etc.) without hitting them over the top of the head and turning them off. Engage them first, give them something to believe in and then up the stakes. Don't make people feel like they owe you something because in this business, especially as an artist, you will never be able to do as much for your fans as they do for you. Remember that.
Thursday, December 23, 2010
My whole point to this is to create dialogue with your audience. Be open to hearing what people who were touched by what you do want to say back to you. Take down the barrier that stands between you and your audience. You just might get way more back than you ever gave out in the first place.