Jeff Scheel from Gravity Kills uses The White Light to discuss topics of relevance for bands trying to gain traction.
Thursday, July 7, 2011
I titled this entry "Reconnection" for a couple of reasons. I really need to reconnect to what I started here a year ago. I have spent the last year trying to reconnect to who I am, what I am and where I want to go in life. I am reconnecting with my creativity and making music. The second reason, the reason I decided to write today, is my obsession with the disconnect to a larger human experience I feel is occurring with all of us. I have written before about the "digital space" we all create around us using social media and the internet as a whole. Maybe you think I am full of shit and are thinking "Shut up you fucking whiner, the internet rocks!" I don't disagree with you. I am a whiner and the internet does rock but put in context with the issues that we musicians struggle with in a 2.0 world, how do we expand our realm of existence back into the world of living, breathing human beings? How do we get people out to our shows? How do we create a physical community that transcends our virtual community that resides behind my computer monitor? This may sound ass backwards to you. You may be thinking that I have finally lost it. You are definitely thinking "how can he fucking type that on a blog? This makes no sense." You are correct. It does seem strange to think that as someone that is attempting to communicate in the virtual world with facebook, twitter, this blog and now my tumblr account that I am calling for bands to do everything they can to have real face time with their fans in any way they can. Can you do something as simple as have random mixers at a local coffee shop? Could you offer exclusive material to those who show up? I am not saying that this is going to set your career on a rocketship to the moon but you just might start thinking of creative ways to get yourself out from in front of the computer where you endlessly battle the time constraints of attempting to keep up with your internet marketing and social media and help build your fan base locally in a real face-to-face way. Any of you that have been to a Gravity Kills show in the last few years know I put my money where my mouth is. If you are one of those friends/fans that comes to those shows...Would you actually come if you weren't going to get the face time? I actually enjoy it more than you do but you get my drift. Don't be afraid to become a physical human being to those who might enjoy listening to your music or coming to your shows. Those people that you connect to outside of the matrix will become your most loyal and hardcore fans.