n a recent article on Noise Creep, Rob Zombie was quoted saying "I like the thought of the band writing, say, one song a month and putting it up there," Zombie said. "Say we've been on tour for six or eight months and we don't have time to stop and make a whole album. It would be cool to put out two or three songs we've written and then keep going just to keep it energized. And truthfully, when you make a new album ... you go, 'OK here's 11 new songs, five of which we'll never play live. And here's the two or three singles that will always be in the set.' So it could just be a different way to do business that's really sort of like the old way of doing things. Back in the '50s and '60s people weren't making albums, they were pressing singles and then an album was basically a collection of all the singles."
This is not a new concept. I have been having discussions with friends for years regarding this topic and have touched on this concept before on The White Light. Aside from having a full length CD available to sell at your shows or as special editions or to get your music on Pandora (another topic altogether,) is the full length CD cycle nearing extincton? My take is this...
In my humble opinion, releasing songs as you get them done is what bands should be doing. With all the shit being thrown at us (much by our own design) digitally and otherwise on a daily, weekly, monthly and yearly basis, we have the attention spans of toddlers. I still buy full download albums but will tell you, even when I bought CD's, I spend about 2 or 3 weeks with a new album before I am off to the next thing. Now factor in that there may only be half of that album that I think is worth a shit. In the best case of course I will continually listen down the entire collection but sooner than later, I am on to the next thing. Because of aforementioned shit being thrown at me (again, much of it by my own design,) the next band, song or video is just a mouse click away.
Close your eyes. Check that. You can't read with your eyes closed. Now, think of your favorite band. Would you visit the band's website/facebook/myspace/youtube/twitter etc. far more often if the band was releasing material in monthly or bi-monthly cycles? Now think of how your fans would react to this. Music is the core content on the web for your band (unless you are OK GO but that is another topic altogether.) Do you think you would see a larger retention of your fan's attention and see them visit you far more often if this was a strategy that you used to fight the shit?