Monday, July 5, 2010
That is what has happened to this business. That is why people have stopped buying music in large numbers and why the concert business has gone down the tubes. People have lost trust in artists, record companies, terrestrial radio, magazines and the concert business. Major artists have been caught scalping their own tickets. Record companies are suing their customers over file sharing and attempting to shove music we perceive as being formulated down our throats. Terrestrial radio has become homogenized, predictable and in many cases, is being programmed from a city that you are not in and does not understand you. Music magazine outlets (both print and on-line) have either played it safe or bash good artist for the attempt at credibility. The concert business is over run with huge on-line fees, overpriced tickets, and has conditioned the public to either stay home or purchase late with 2 for 1 or reduced ticket fee shows. There are many of you out there that cry out for something to believe in. That thirst for music that is honest and speaks to you. If you are an artist, songwriter, etc., it is time for you to start listening to what your fans want. Do you listen to your fans? Do you have an honest relationship with your fans? How will you build trust with your fans? The old way doesn't work anymore. Hiding behind the curtain doesn't work anymore. Expose yourself emotionally to those who will listen. Intimacy is a need that needs to be incorporated between you and your audience at every level. If you want to make music for yourself that is fine. If you don't want to expose yourself emotionally to others, well that is completely up to you. If you want others to listen and ultimately support what you do monetarily, then you must give yourself to others. Just like in other parts of your life, trust has to be earned. How bad do you want to earn it is completely up to you.