Changing Behavior and Engaging Fans

I was sent a video of an experiment about making it fun or interesting to use the stairs versus taking the escalator. Watching the video made of think about the need for interesting engagement that bands need to have with their fans. Why should a person listen to your all? Is it even good? If so, what makes it stand apart from the others? What about your music will compel others to share it with their friends or compel them to simply mention your band to others? What about you as an artist makes you stand apart if not above others? Music to many is now nothing more than disposable and inherently worthless so how do you bring value to your music and your band? The music you make is the gateway if your music speaks and connects with people. Engage your fans constantly and they will listen. I know what you are saying right now. Gravity Kills has not always been accessible to fans and has not always had the best relationship with their fans. Well, ask those who have been to shows recently how that has changed. Technology for the music business has torn the barriers down but that has created a flood on the supply side. Music is everywhere, cheap and in most cases for free. What will you do to change the behavior of people and get their attention?