Monday, June 21, 2010
Do What You Do
I played in a bunch of bands before Gravity Kills. Strangely I played in bands ranging from metal to techno pop. If you throw the influences together I guess you get what I ended up doing with Gravity. That was the band that I found my creative home with. What is it that you do? The reason I ask is that I come across so many bands that seem to chase influential rainbows. They think they see a trend and attempt to jump on the bandwagon and cash in. When Gravity Kills was getting courted by record labels, ALL OF THEM told us that we would never get played on the radio and MTV would never touch a band doing industrial music unless you had a guy named Trent Reznor in the band. You know as well as I do that MTV doesn't really play videos anymore but the point is that with Gravity, we did what we did and let the chips fall. I was in a discussion panel at a music conference a few years ago and an A&R person from a record label actually told the bands to watch music and fashion trends and then move in that direction. I went fucking berserk! In today's music climate, there are litterally hundreds of popular music genres. Any of you out there working on the next Lady Gaga soundalike? I told the bands that you had to do what you do regardless of the current hoi polloi. Trends today happen in months and not years. If you don't believe in what you are doing, how in the world do you expect anyone else to believe. People can smell dishonest art, music or anything else now a mile away. What would you consider to be relevant musical genres to you? Every person reading this will give me a different answer I am betting. Be honest in what you write and how you perform it. If it is actually REALLY good, you might have a chance to penetrate the hearts and minds of others. Chase rainbows and well...get your track shoes on. You could be chasing it forever.