Jeff Scheel from Gravity Kills uses The White Light to discuss topics of relevance for bands trying to gain traction.
Thursday, June 3, 2010
I need to get this off my chest. If you have a band that buys myspace plays, friends and profile views YOU ARE MISSING THE FUCKING POINT. Though happenstance I ended up on a myspace profile for a band out of Oklahoma City called Siva Addiction. As band people do, I looked at their plays (1,266,101,) their profile views (1,547,736,) and their friends (55,618.) Pretty impressive numbers for a regional act. Here is where it unravels for this band. We all have known for years that you can purchase plays etc. for quite some time and so this is the easy way to call "bullshit." Let's check out the band's facebook and ilike numbers since to my knowledge, you can't manipulate these numbers (please let me know if I am wrong on this.) The band's facebook fan base consist of 476 people, ilike fans 171 and last fm shows them with 29 listeners. Look, I understand why bands think they want to artificially inflate myspace numbers. We hear these stories of how bands got signed to record deals and how promoters looked at the numbers. The band wants to impress or tell others of their big myspace stats. EVERYONE IN THE FUCKING WORLD KNOWS THAT YOU ARE BUYING THESE NUMBERS.
Now, here is why they are missing the point. Social media for bands should be used as a tool to connect with fans... real fans. How do you know who your real fans are if you are buying them for your myspace? How do you know who to contact when you have a show, a contest, new music, etc.? Do you think that someone that is really a fan of the band cares that your myspace plays are over 1,000,000? Your real fan only cares about their personal connection with you. If your fan base is small, make it more personal. You can pay attention to your fans individually. Embrace the opportunity to personally connect to your fans. Your fans will be the ones that are your biggest marketing tool if you actually know who they are and you aren't a fucking liar.