Wednesday, June 16, 2010
Why do you want to do this?
The eternal question seems to be "why are we here?" If you are a musician, you need to ask yourself why? If it is to be a rock star or if there is any celebrity attached to the answer, well then, you need to re-examine things. Fred Durst became a celebrity. Did that create a long lasting career for Limp Bizkit? Did celebrity help the band sell tickets to it's reunion tour? If you pay attention to the news, well then you know the answer to the last question. I am not saying that the band's huge success in the late 90's was not astounding, but what I am saying is that as the world discovers you as someone privileged, as someone above them, you will lose your hard core real fans. In today's musical climate, fans want to be part of something they believe in and feel connected to. Fans are not interested in the feeling of exclusion and disconnect in life experience from the bands they love. Paris Hilton did a record, so did Heidi Montag. Heidi's record sold under 1000 copies the first week and a whopping 658 digital downloads. She promoted her record anywhere and everywhere but at the end of the day, nobody gave a shit. I know you are saying that what you do is better than Heidi, and I believe most of you when you tell me that but... As extreme as the point may be in this case, I am trying to paint a picture for you. Be real. Be honest. When you have the night off from playing, connect with your fans by hanging out with them in the club you play in your home market or interact with them on-line. Get in the trenches with those who already believe and the ones you want to make believe in your band. How many of you reading this blog lose interest in a band when you start seeing them appear on red carpets or the real kiss of death, try their hand at acting. How do you treat every person that you come in contact with? Remember this...Bands don't own fans, fans own their bands. Get the picture?